Archive for the 'Financial' Category

SMART budgeting for digital marketing

Sunday, July 4th, 2010

Not everyone is a fan of acronyms, however when it comes to any form of budgeting the mnemonic SMART definitely needs to be the goal. Budgets must be specific, measurable, achievable, relevant and time bound, to make a business successful and to give those with budget responsibility the best chance of using their budget to [...]

Games Tax Relief

Sunday, June 20th, 2010

In Alastair Darling’s 2010 budget he announced that he wanted to offer help to the computer games sector, similar to the steps which are helping to restore the fortunes of the British film industry, acknowledging that we need to find a way to keep British talent in this country. I was lucky enough to be [...]

One of the secrets of Pixar’s blockbuster success

Saturday, June 19th, 2010

“The average international gross per Pixar film is more than $550 million” according to the new article in Wired this month. I am a huge fan of Pixar films, and find the emotion that is baked into their animated films breath-taking. I had the pleasure of attending a brilliant talk by Matthew Luhn at GDC [...]

VC Secrets @SXSW 2009

Thursday, March 19th, 2009

This year’s SXSW has not disappointed, some panels simmered away whilst others exploded with passion and interest, not least Larry Chiang’s VC Secrets, which I was very happy to be part of. These are some of my takeaways. *In order to raise money, one guy invited 10 potential angel investors to dinner; he got his [...]

R&D mystery solved

Friday, October 31st, 2008

I was horrified to read that less than 10% of SMEs in the UK reclaim R&D tax credit.  Having just been through this at Mind Candy I can see why the process has the reputation for being difficult and confusing.  I love small companies, and the amount of tax credit available in the form of [...]

The personal weblog of Divinia Knowles, accountant at large…