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	<title>Accountancy is cool</title>
	<link>http://www.diviniaknowles.com</link>
	<description>The personal weblog of Divinia Knowles, accountant at large...</description>
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		<title>SMART budgeting for digital marketing</title>
		<description><![CDATA[Not everyone is a fan of acronyms, however when it comes to any form of budgeting the mnemonic SMART definitely needs to be the goal. Budgets must be specific, measurable, achievable, relevant and time bound, to make a business successful and to give those with budget responsibility the best chance of using their budget to [...]]]></description>
		<link>http://www.diviniaknowles.com/?p=35</link>
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		<title>Games Tax Relief</title>
		<description><![CDATA[In Alastair Darling&#8217;s 2010 budget he announced that he wanted to offer help to the computer games sector, similar to the steps which are helping to restore the fortunes of the British film industry, acknowledging that we need to find a way to keep British talent in this country. I was lucky enough to be [...]]]></description>
		<link>http://www.diviniaknowles.com/?p=62</link>
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		<title>One of the secrets of Pixar&#8217;s blockbuster success</title>
		<description><![CDATA[&#8220;The average international gross per Pixar film is more than $550 million&#8221; according to the new article in Wired this month. I am a huge fan of Pixar films, and find the emotion that is baked into their animated films breath-taking. I had the pleasure of attending a brilliant talk by Matthew Luhn at GDC [...]]]></description>
		<link>http://www.diviniaknowles.com/?p=55</link>
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		<title>VC Secrets @SXSW 2009</title>
		<description><![CDATA[This year&#8217;s SXSW has not disappointed, some panels simmered away whilst others exploded with passion and interest, not least Larry Chiang&#8217;s VC Secrets, which I was very happy to be part of. These are some of my takeaways. *In order to raise money, one guy invited 10 potential angel investors to dinner; he got his [...]]]></description>
		<link>http://www.diviniaknowles.com/?p=29</link>
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		<title>R&amp;D mystery solved</title>
		<description><![CDATA[I was horrified to read that less than 10% of SMEs in the UK reclaim R&#38;D tax credit.  Having just been through this at Mind Candy I can see why the process has the reputation for being difficult and confusing.  I love small companies, and the amount of tax credit available in the form of [...]]]></description>
		<link>http://www.diviniaknowles.com/?p=21</link>
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		<title>Speaking, speaking, speaking&#8230;.</title>
		<description><![CDATA[I will be speaking at a couple of different events in October that I am very excited about&#8230; Virtual Worlds Conference 20th October London  Panel discussion &#8211; Defining your strategy: What does ROI mean to you? How to ID your goals and strategies within virtual worlds. Look at prior considerations from established players and hear planning [...]]]></description>
		<link>http://www.diviniaknowles.com/?p=18</link>
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		<title>A quick recommendation&#8230;</title>
		<description><![CDATA[I have just finished reading &#8216;Finance On A Beermat&#8217; by King, Macklin &#38; West (2006) published by Random House. I have also given it to our CEO as homework! It is a nifty little text explaining the basic principles of finance for anyone in a small to medium sized business who has been too baffled [...]]]></description>
		<link>http://www.diviniaknowles.com/?p=16</link>
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		<title>SXSW Interactive 2009</title>
		<description><![CDATA[I have put forward a panel for SXSW Interactive 2009 entitled &#8216;Playing To Learn &#8211; Educating Kids Through Gaming&#8217; - Kids love online games and virtual worlds, but they&#8217;re not so hot on school and homework. What opportunities are being created to marry the two commercially and transform the way our children are educated? View my [...]]]></description>
		<link>http://www.diviniaknowles.com/?p=11</link>
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		<title>Exercising My Vocal Chords</title>
		<description><![CDATA[I will be representing Mind Candy at this year’s Women In Games Conference (being held between the 10th and 12th September at the University of Warwick, near Coventry) by hosting a panel called “Getting Down With The Kids”. My panel will explore the link between the growth of social gaming in the youth sector and [...]]]></description>
		<link>http://www.diviniaknowles.com/?p=5</link>
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