Archive for July, 2010

SMART budgeting for digital marketing

Sunday, July 4th, 2010

Not everyone is a fan of acronyms, however when it comes to any form of budgeting the mnemonic SMART definitely needs to be the goal. Budgets must be specific, measurable, achievable, relevant and time bound, to make a business successful and to give those with budget responsibility the best chance of using their budget to [...]

The personal weblog of Divinia Knowles, accountant at large…